Deciphering Quotes Assignment Example | Topics and Well Written Essays - 2250 words

Deciphering Quotes - Assignment Example This eternal failure depresses people. The whole area of morality and justice involves official laws and courts, which can constrain people with more and more detailed prohibitions. Perhaps officialdom brings out the worst in people, and laws which are intended to be helpful are often used as weapons for people to humiliate and punish each other in public, rather than sorting out their differences in an informal discussion. The last statement about industry and profit is a very good one for our present times because it highlights the danger that comes when people build up huge amounts of wealth and possessions. This enrages people who are poor, and encourages them to steal from the rich, because the gap between rich and poor is so extreme. It seems that Lao-tzu recommends a quiet and modest life, in which each person lives by his or her own conscience, looking after self and others in a gentle way, rather than chasing after high ideals or great wealth which do not make people happy. 2 Plato: â€Å"The prison house is the world of sight, the light of the fire is the sun and you will not misapprehend me if you interpret the journey upwards to be the ascent of the soul into the intellectual world according to my poor belief, which at your desire, I have expressed whether rightly or wrongly God knows.† In this quotation Plato explains the true meaning of his famous allegory of the cave. He has just been describing a â€Å"prison house† which is a cave in which human being are chained facing one wall, unable to see each other, or look in any other direction except at the wall in front of them. This makes me think of the way that many people have very fixed ideas about things, and can only see one perspective. In this allegory, however, the intention is not to point out the error of one particular way of thinking, but instead Plato wants us to think about the limitations of human understanding in general. The prisoners can only see shadows which are ref lected on the wall, because they are physically constrained to do so. This is an analogy for the way that human beings are forced to apprehend the world through their physical senses. They see some of the attributes of things in the world around them, but they cannot see others, for example the naked eye cannot see microscopic creatures or distant planets, but these objects do exist. The notion of the â€Å"ascent of the soul into the intellectual world†, which Plato represents as a journey out of the cave and its shadows into the full light and space of the world outside, shows the huge benefit that people gain when they use their mental faculties to complement the partial understanding that they gain from their senses. In a way this journey of the soul is a definition of philosophy, and an encouragement for students of Plato to step outside the purely physical dimension and think about higher things. 3 Aristotle: â€Å"The study of humankind requires awareness of peopleâ⠂¬â„¢s differences of background, education, habit, temperament, and other similar factors.† Aristotle is making a very important point about human nature, which is the great diversity that exists in society. It may be that Aristotle is arguing against the kind of philosophy that generalizes about human beings, as if they were all the same, or as if there is one model of

Pricing Strategy and Channel Distribution Essay

Pricing Strategy and Channel Distribution - Essay Example Market penetration pricing strategy will introduce Hall detergent at a lower price than the other detergents already existing in the market. The introduced products will come in different packages, each of which will have its price depending on the amounts packaged. The company is aware that it is exploring a competitive market segment where lowering prices at the entry stage will enable the company to acquire its own market niche. Once the detergent has gained a significant share of the market, the company will pursue other strategies and reduce prices accordingly. Market penetration is going to attract people who have never used the detergent before. The company aims at attracting new customers to use Hall detergent for their daily household activities such as washing and cleaning. The penetration pricing strategy will help the company to create a high market share for the new detergent. By using market penetration strategy, the company is going to create the presence of its produc ts in the consumers’ mind. This pricing strategy will create goodwill for the brand name of the detergent and will consequently make them positively attached to the product for a long time. The strategy will create a room for cost reduction and control right from the initial manufacturing stage to the end user. The increase in cost controls will help the company to increase profit margins throughout the channels of distribution and gain a competitive advantage against other companies manufacturing detergents. The tactics that the company is going to adopt in penetration pricing will include price competition and value pricing. The company will employ competitive pricing strategy tactic to penetrate the market already occupied by other players, as well as to set pieces according to the prices of similar detergents in the market. The competitive tactic is aimed at creating a distinction for the Halls detergent from the other detergents in the market. The Hall detergent is going to have a lower cross price elasticity as well as price elasticity, which will increase the demand for the detergent. Competition pricing strategy will create a room for the customers to explore the features of the hall detergent. This product has been made of high quality ingredients to ensure that cleaning becomes a fun activity. The effortless usage of the Hall detergents is the main feature that the company seeks to market using penetration and competition pricing strategies. The competitive pricing strategy will give the customers the right to choose between varieties of products as the company has a chance of displaying their products with high quality features at a lower price. In competition pricing strategy, a seller offers low products produced with low costs. However, the company will not use less quality ingredients in its bid to sell products at a lower price or control prices. The company will produce the Hall detergent with strict quality control and assurance. Once the product has gained its market share, the company will employ a value based pricing tactic. According to Boone and Kurtz (2010), value based pricing tactic will compare the quality and prices of the competing products in the market. The strategy will only work for goods that that are relatively low priced.